Case Studies

5 • Case Study

Website: A-PAW.com
Location: Lanham, Maryland

Profile: APAW Veterinary Hospital and Wellness Center is a full service animal hospital located in the Lanham, MD area. APAW offers a wide range of animal services including dental cleaning, oral surgery and radiology. APAW also performs many complicated surgeries that are not routinely done by other small animal practices.

Challenge: APAW wanted to portray clearly and professionally the type of services and philosophy inherent in their practice. Due to the wide range of services offered, APAW wanted to prevent clutter in the website and use a simple design, while at the same time accurately providing information on each service offered.

Solution: Using APAW's practice philosophy of education, innovation, and compassion, VetMatrix modeled a flash presentation that embodies the professional, dynamic , and comprehensive nature of this top level animal hospital. In addition, the 'Services' section of the website was broken into the three tiers of service provided: Wellness Programs, General Services, and Special Programs.

Result: APAW has an ultra-professional, clean and comprehensive website to match their practice profile.